Basket AI: fewer returns, bigger baskets

Every kind of basket

From TVs to lawnmowers to boots, it knows what completes the order.

The AI reads each product's specs and sizes, so add-ons always fit. These are real picks from our demo stores.

Electricals

65in 4K TV

Wall bracket up to 80in: comfortably sized for a 65in TV

HDMI 2.1 cable: to link up on day one

Never a bracket too small for the screen

Garden

1600W electric mower

37cm replacement blade: sized for this deck

25m extension cable, 2500W: safely rated for this mower

Never the 1000W cable that's under-rated for it

Home

Oak double bed

Double mattress: drops straight in

Double duvet and protector: cut to this bed size

Never a king duvet for a double

Brown leather boots laid out with a matching belt, watch, sunglasses and clothes

Fashion

Tan loafer

Tan leather tote and belt: same leather, finishes the look

Fit advice: runs small, size up

Never another pair of shoes

Meet Edie

An AI shopping agent on your store, working for every shopper.

Edie is a personal shopping assistant that lives on your website. Shoppers say what they need, from "an outfit for a summer wedding" to "everything to wall-mount a 65in TV", and Edie puts it together from your live stock and adds it to the bag in one tap.

Styles from live stockOnly suggests what's in stock in the shopper's size, at the price they asked for.

Answers fit questions"Does this run small?" Edie knows, from your fit team, returns and reviews.

Fills the bagThe whole look goes in the bag in one tap, so the conversation turns into an order.

Turns every chat into insightWhat shoppers asked for and couldn't find goes straight to your buying team.

EdieAI stylist · picks from live stock

I need an outfit for a summer wedding. Size 5, under £250.

Lovely. Here's a look in your size, £177 in total. The block heel runs small, so I've picked a 6.

Block heel · £99

Clutch · £49

Belt · £29

Add the look to bag

Is the clutch big enough for a phone?

Yes, it fits a large phone, keys and a lipstick.

Example conversation from our demo store

Why switch

Your widget shows what sells. Basket AI shows what completes the look.

Most stores already show "customers also bought". It mostly surfaces bestsellers that would have sold anyway, and nobody measures what it adds. Here's the difference.

	A typical "customers also bought" widget	Basket AI
What it shows	Whatever is often bought together, which is mostly your bestsellers	AI learns what your customers really buy together, then picks what completes this product: the bracket for the TV, the blade for the mower, the bag for the boots
What it aims for	Clicks and add-to-carts	Margin after returns: low-margin and often-returned items are pushed down
Fit and specs	Can suggest a 1000W cable for a 1600W mower, or a bracket too small for the TV	Checks specs and sizes so every add-on fits. For fashion: fit advice and a two-sizes check
Stock and sizes	Can show items that are out of stock in the shopper's size	Only in-stock sizes, and it can favour overstocked lines before they need marking down
Proof	Unmeasured: you never know what it really adds	Measured against a hold-out of shoppers who see nothing, so the extra margin is real
What your team learns	Nothing	Which styles run small or large, what shoppers asked for that you don't stock, and fit problems by supplier
Shopper help	A row of products	Edie, an AI shopping agent that chats, styles a whole look in the shopper's size and fills the bag
Control	An algorithm you can't see	Every pick explained in one line. Your buyers can approve, pin or link any products

See it on your own store: our free recommendations audit shows what your "You may also like" recommends today, next to Basket AI's picks, in about 30 seconds.

The switch test

Keep your current widget. Run Basket AI next to it for 30 days, free.

You don't have to take our word for it. We measure Basket AI against a hold-out of your own shoppers and show you the result. If it doesn't add margin after returns, you don't pay.

Install from Shopify and place the blocks. Your current widget stays where it is.
A small share of shoppers sees your store exactly as it is today.
After 30 days you see the extra margin, the add-ons kept and the returns avoided.

Start a switch test

Your AI merchandising team

Four AI roles, working on every product page.

Each one does a job your team would do by hand if there were time. Switch any of them on or off, one by one.

AI Stylist

Learns what your customers buy together and completes the order, on the product page, in the cart and through Edie.

Complete the look
Basket add-ons
Edie, the shopping agent

AI Fit Advisor

Makes sure it fits: specs and sizes for every product, and size advice for fashion.

Spec and size checks
Fit verdict per product
Two-sizes check

AI Merchandiser

Picks add-ons that make money and keeps out the ones that come back.

Margin after returns
Overstock sell-through
Buy-together offers

AI Analyst

Shows what's working, what shoppers want, and which products come back.

Results against a hold-out
Unmet demand
Returns by product and supplier

Measured, not promised

Every pound is checked against shoppers who saw nothing.

–

the margin of a standard "frequently bought together" widget, on the same shoppers

–

extra margin after returns per 1,000 visits

–

average order value, from add-ons shoppers keep

Figures from simulated shoppers on our demo stores. Your results are measured live against your own hold-out.

How it works

Live in an afternoon.

Install from Shopify

One click, then add the blocks in your theme editor. Products, stock, orders and returns sync by themselves.

The AI learns your range

It reads your catalogue and up to two years of orders and returns, and builds add-ons and fit advice for every product.

See the difference

A small hold-out group sees your store as it is today. The console shows the extra margin, fewer returns and what to fix next.

Pricing

Start free. Pay as you grow.

Billed through Shopify, after a 14-day free trial. Cancel any time.

Free

Up to 100 orders a month

Complete the look
AI add-on feed

Starter

$99 / 30 days

Up to 1,000 orders a month

Everything in Free
Add-ons in the cart
Fit advice and two-sizes check
Buy-together offers

Growth

$249 / 30 days

Up to 5,000 orders a month

Everything in Starter
Edie, the AI shopping agent
Demand insight for buyers
Overstock sell-through

Scale

$599 / 30 days

Up to 20,000 orders a month

Everything in Growth
Hourly AI updates
15 team logins
Priority support

AI usage is billed by tokens. Tokens are the small pieces of text the AI reads and writes, about ¾ of a word each. Your usage is added up daily and charged at our published per-token rates, up to a monthly limit you set. Larger brands: talk to us about an Enterprise plan.

Questions

Questions brands ask.

How does the free switch test work?

You install Basket AI and keep your current recommendations. For 30 days a small share of your shoppers sees your store exactly as it is today, and everyone else sees Basket AI as well. We then show you the extra margin after returns, the add-ons kept and any change in returns. If Basket AI hasn't added margin after returns, you don't pay for those 30 days. AI usage during the test is free too.

Will it clash with my theme or the apps I already have?

No. Every feature is a block you place yourself or a switch you control. Basket AI also spots what your store already has, such as Shopify's "You may also like", a chat app or your theme's cart drawer, and tells you whether to keep both or pick one.

How do you prove it works?

A small hold-out group of shoppers sees your store without Basket AI. We compare the two groups on order value, add-ons kept, two-size orders and returns, so the uplift is real and not a guess.

How is AI billed?

By the tokens your store uses: the pieces of text the AI reads and writes. You see the tokens and the rates in your console, each day appears as its own line on your Shopify bill, and you set a monthly limit.

What happens to my customers' data?

We store no customer names, emails or addresses. Customer IDs are kept only as a one-way scrambled code for size memory, data is hosted in London, and Shopify's privacy requests are handled automatically.

Do I need a developer?

No. On Shopify it's an app install and a few clicks in the theme editor. Other platforms use one script tag and a nightly file upload.

Fewer returns. Bigger baskets.

Get started with Basket AI, free

See Basket AI on your own catalogue

Built for Shopify stores of every kind